Festival and Special Event Management - Softcover

Über die Autorin bzw. den Autor

Johnny Allen was director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney. He was event manager for the Darling Harbour Authority from 1989 until 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny has now retired but remains involved with event management and event education.

William O'Toole has been creating and managing events for over 30 years. He has developed courses in event project management for a number of universities, including his alma mater, the University of Sydney. He trains event managers in countries around the world, such as Malaysia, Bahrain, the USA, China and the European Union countries. His company, EPMS, has worked with organisations as diverse as the Australia Taxation Office and the Al Ain Economic Development Department (UAE) to develop their event management systems. Currently, he is the senior adviser to the International Event Management Body of Knowledge project based in the USA, the United Kingdom and South Africa.

Rob Harris is a senior lecturer and director of continuing professional education at the school of Leisure, Sport and Tourism at the University of Technology, Sydney. He has been involved in event management, training and research for the past nine years, and has developed undergraduate, postgraduate and TAFE programs in the area. He is also a founding director of the New South Wales Festivals and Events Association and a member of the editorial board of the academic journal, Event Management.

Ian McDonnell is a senior lecturer in the Faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services.

Von der hinteren Coverseite

Festival and Special Even Management, Third Edition expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.

New to the third edition

• A new chapter on event tourism
• A new chapter on the project management of events
• Even profiles throughout the text and end-of-chapter case studies that highlight events and their associated issues.
• Substantial revision of the chapters 'Strategic marketing of events' and 'sponsorship of events'
• More discussion of the importance of festivals and events to regional centres.