Mainstreaming Corporate Responsibility - Softcover

Über die Autorin bzw. den Autor

Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.  He was previously on the faculties of London Business School, Georgetown University and Harvard Business School.

Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.

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Corporate Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges.

Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published.

A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smith

Aus dem Klappentext

Corporate Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges.

Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published.

A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smith