Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Hardcover

Reseña del editor

This book shows how to tap the power of social software and networks to build your business. In "Trust Agents", two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are 'trust agents,' the key people your business needs on its side. This book delivers actionable steps and case studies that show how social media can positively impact your business. It is written by authors with over ten years of online media experience. It shows you how to build and wield influence online to benefit your brand. It combines high-level theory with practical step-by-step guidance. If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using "Trust Agents".

Contraportada

"Wow! Every once in a while you find a book that is asit up in your chair, take notes, tell your friends, change your lifebreakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes

"Business success today is as much about therelationships you cultivate with consumers as it is about yourproducts or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superblyexecuted vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of thecommunities upon whom we increasingly depend."
—Fritz Henderson, CEO, General Motors

"This book gives marketers permission to be human. In fact,it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
—John Jantsch, author of Duct Tape Marketing

"The foundation of all great marketing—online or offline—is trust.This book explains how to gain people's trust and turn it into apowerful force. Brogan and Smith are hardworking guys whoknow how to use the Web's tools to build business."
—Guy Kawasaki, cofounder, Alltop.com and author of Reality Check