Managing Business Relationships

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9780470721094: Managing Business Relationships

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.

This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.

Features:

· Provides a structured way to understand business networks and their meaning for the practicing manager.

· Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.

· Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.

The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.

 

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From the Publisher:

The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Manging Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.

From the Back Cover:

No company can be an island in today's business environment. All firms are locked into a complex network of relationships with their suppliers, customers and other business partners. The management of these relationships is a critical task on which a company's very existence depends. Over the past twenty years, members of the Industrial Marketing and Purchasing Group have carried out many wide-ranging studies into the problems of managing business relationships in different international markets. Its "interaction approach" has become a generally accepted paradigm for those seeking to understand the dynamics of business markets. Managing Business Relationships encapsulates the teaching, research, consulting and writing experience of the IMP Group. The book begins by providing the reader with a better understanding of the reality of business markets and the nature of strategy within them. It then goes on to examine the different types of business relationships, such as those between a company and its suppliers, customers and distributors. The book also explains how technology affects these relationships and can be used to achieve competitive success in them. Finally the conclusions give a clear outline of the relationship tasks and questions facing the "thinking manager", whether in marketing or purchasing. Managing Business Relationships uses the IMP Group's research to explain the importance to a company of its network of alliances and how the interdependencies between companies can be managed. It stresses the need for a different approach to business strategy, to marketing and to purchasing and this makes it vital reading for students of business marketing at the MBA and final year undergraduate levels, and for managers in business marketing, purchasing and retail supply chains.

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David Ford
Verlag: Wiley & Sons Sep 2011 (2011)
ISBN 10: 047072109X ISBN 13: 9780470721094
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Buchbeschreibung Wiley & Sons Sep 2011, 2011. Taschenbuch. Buchzustand: Neu. Neuware - No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: Provides a structured way to understand business networks and their meaning for the practicing manager. Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts. Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution. 252 pp. Englisch. Artikel-Nr. 9780470721094

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