The Impossible Advantage: Winning the Competitive Game by Changing the Rules - Hardcover

Über die Autorin bzw. den Autor

Andreas Buchholz, an engineer, and Wolfram Wördemann, a communication specialist, first met at Procter & Gamble in Schwalbach, Germany. After earning their marketing spurs at P&G, they jointly founded the marketing strategy consultancy ‘Buchholz Wördemann Partners’ located in Königstein near Frankfurt am Main. Together with the team they have assembled, BW Partners have served a large number of multinational corporations across Europe and beyond, always with a focus on breakthrough, “out of the box” strategic thinking. Their extensive list of clients includes Amexco, Bayer Schering, IBM Lenovo, Nestlé, Pepsico, Pfizer, Procter & Gamble, Sanofi-Aventis, Siemens, T-Mobile, and World Vision. Andreas and Wolfram co-authored the Financial Times bestseller ‘What Makes Winning Brands Different: The hidden method behind the world’s most successful brands’ (John Wiley & Sons 2000).

Ned Wiley first made a mark in the world of television thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, Publicis Group and Gist Communications.

Today, Ned is with one of the world’s largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment. Ned is an alumnus of The University of Chicago College and The University of Chicago Booth School of Business.

Von der hinteren Coverseite

The competition in the marketplace is a game, no doubt, much like any other game… except for one small, but most significant difference: in the market, some of the players are also the rule makers. From a classic game perspective, these rule makers or Game Changers enjoy nothing less than an ‘impossible advantage’ over the vast majority of their competitors who are happy to simply play along by the rules.

Few managers truly understand the fine art of how to control the intangible and somehow enigmatic ‘laws and rules’ of the competition in the marketplace. And hardly anybody knows about the compelling and proven techniques of how to purposefully change them in their own favour.

The Impossible Advantage reveals some surprising news: how virtually anybody can learn the art of the Game Masters and Game Changers. There are no demanding prerequisites: just get ready to engage in a mind-opening and provocatively different way of thinking.

Aus dem Klappentext

The competition in the marketplace is a game, no doubt, much like any other game except for one small, but most significant difference: in the market, some of the players are also the rule makers.

From a classic game perspective, these rule makers or Game Changers enjoy nothing less than an impossible advantage over the vast majority of their competitors who are happy to simply play along by the rules.

Few managers truly understand the fine art of how to control the intangible and somehow enigmatic laws and rules of the competition in the marketplace. And hardly anybody knows about the compelling and proven techniques of how to purposefully change them in their own favour.

The Impossible Advantage reveals some surprising news: how virtually anybody can learn the art of the Game Masters and Game Changers. There are no demanding prerequisites: just get ready to engage in a mind-opening and provocatively different way of thinking.