The Strategy Pathfinder: Core Concepts and Live Cases - Softcover

Reseña del editor

This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. * An innovative introduction to strategy. * Makes readers active producers of strategy, rather than passive recipients of received wisdom. * Presents essential pathways through the strategy jungle. * Each case provokes discussion about a key theoretical theme. * Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. * Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. * Supported by online lecturer supplements.

Contraportada

"A lively, dynamic, and open text that brings people into strategy making in a way that should encourage readers to pursue the ideas themselves"
David Collis, Harvard Business School

"What a varied and captivating collection of cases! Together with a concise and eclectic analytic content, and guidance on applying the analytic tools to the cases, The Strategy Pathfinder offers a delightfully innovative, systematic and refreshing new approach to developing strategic management skills."
Robert M. Grant, Boconni University

"The original design of The Strategy Pathfinder makes it a valuable companion, not just for the business school classroom, but also for the executive briefcase. Experienced executives and newcomers alike get an instant guide to the ideas and techniques they need to know."
Executive Business

"A truly engaging book! It is written with academic rigor, and in a clear and creative manner that enthuses students. In my experience, students read it closely (often not the case with other texts) and refer to it repeatedly. The content and flexible structure makes it easier to engage with students and the short live case studies encourage them to do further complementary research and to talk about this in class. This enables them to construct knowledge in a more co-operative and interactive manner."
Emanuel Gomes, University of Sheffield

The Strategy Pathfinder provides today's hard-pressed business students and executives with a new and effective way to learn about business strategy. Built around real life problems faced by companies and executives, this ‘strategy iPad' helps readers to engage with the kinds of situation they will encounter in their working lives whilst providing directional guidance and provoking discussions about key theoretical themes. The Strategy Pathfinder's ‘live-cases' are drawn from the realms of business, sport, arts, culture and military practice and from all corners of the world to inspire truly global thinking.
The Strategy Pathfinder is also supported by online lecturer supplements, available at www.wiley.com/go/strategypathfinder