Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Softcover

Brogan, Chris; Smith, Julien

 
9780470635490: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Softcover
ISBN 10: 0470635495 ISBN 13: 9780470635490
Verlag: John Wiley & Sons Inc, 2010

Inhaltsangabe

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

  • New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
  • Authors both have a major presence on the social Web as well as years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

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Über die Autorin bzw. den Autor

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

Von der hinteren Coverseite

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes

"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
—David B. Thomas, Social Media Manager, SAS

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0470635495
ISBN 13 
9780470635490
Einband
Tapa blanda
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0470743085 ISBN 13:  9780470743089
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Hardcover