Starting an Online Business for Dummies - Softcover

Armed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.

• Mind your own business — discover the latest strategies for promoting your business and outdoing the competition

• Getting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity

• Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up

• The way to pay — choose an online payment system, set up secure credit card payments, and verify credit card data

• On the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know

• Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globe

• Stand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media tools

• No Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplaces

Open the book and find:

• Guidance for creating an e-business plan

• Tips for making your site easily searchable

• The basics of online business accounting

• Advice for optimizing the shopping experience

• Ways to advertise with YouTube®, Twitter®, Facebook®, and blogs

• Pointers for maximizing Google's tools

• The essentials of opening an eBay store

• Ways to find products to sell or to work with wholesalers

Learn to:

• Identify a market need and choose the right Web hosting service

• Enhance site security and boost your customer service

• Improve your site's search rankings

• Market your business through social media