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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI - Softcover
Inhaltsangabe
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step–by–step analysis and applications.
- Features in–depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
- Discusses how to communicate with a webmaster or developer to assist with installation
- Addresses Google′s conversion–oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search–based keyword tools, and more
- Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
Foreword by Avinash Kaushik
Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.
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Über die Autorin bzw. den Autor
Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team.
Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.
Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.
Von der hinteren Coverseite
Hit your target market every time
How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
- Maximize your online marketing
- Define a successful, ROI-focused online strategy
- Leverage the tools, vendors, and team structure that work best for your business
- Install and configure Google Analytics, or learn to tell your Webmaster what you need
- Understand analysis concepts, features, and reports
- Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
- Learn to successfully engage users through blogs, social media, and e-mail
- Learn which metrics matter and how to measure the success of SEO, display ads, and other tools
Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside
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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
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Performance Marketing with Google Analytics : Strategies and Techniques for Maximizing Online ROI
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Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470578319
ISBN 13: 9780470578315
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Performance Marketing with Google Analytics : Strategies and Techniques for Maximizing Online ROI
Verlag:
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470578319
ISBN 13: 9780470578315
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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780470578315
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Performance Marketing with Google Analytics : Strategies and Techniques for Maximizing Online ROI
Verlag:
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470578319
ISBN 13: 9780470578315
Gebraucht
Softcover
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP91082625
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