The Ride of a Lifetime: Doing Business the OrangeCounty Choppers Way - Softcover

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Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it. * Offers an inside look at the business practices that built Orange County Choppers into a massively successful business * Reveals a different side to the OCC family patriarch * Full of practical, real world business principles that lead to unlimited success for any businessThe Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

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The Ride Of A Lifetime

Foreword by Dave Letterman

"The Ride of a Lifetime is a smart, tough-as-nails guide tobusiness success that every entrepreneur should read."
—International Lifestyle Magazine (2009)

If you think ripping down the highway on a badass custom chopperis the ultimate thrill ride, try running your own business. Bikersand entrepreneurs share at least one trait—they do it theirway, without compromise.

The Ride of a Lifetime takes you inside the head of PaulTeutul, Sr., and shows you how he runs the world's most famousbike-building business, Orange County Choppers. If you only knowPaul from American Chopper, you don't know the values upon which hebuilt the business, the risks he took to get there, or how hemanages the ups and downs of life as an entrepreneur.

The Ride of a Lifetime takes you beyond the televisionshow to reveal the real nuts and bolts of running a successfulbusiness. Teutul is loud, brash, and in your face. But he's got thekind of real-world business insight you can't get from a seminar oran MBA. So put on your boots and tighten up your chinstrap, becausebuilding a business isn't some joyride—but it IS The Ride ofa Lifetime.