One Strategy: Organization, Planning, and Decision Making - Hardcover

Über die Autorin bzw. den Autor

STEVEN SINOFSKY is President of the Windows and Windows Live Division at Microsoft Corporation. Prior to this position, he worked on the development of Microsoft Office from 1994–2006 and, prior to that, worked on Microsoft's development tools.

MARCO IANSITI is the Director of Research and David Sarnoff Professor of Business Administration at Harvard Business School and the Chairman of Keystone Strategy LLC (www.keystonestrategy.com). He is an expert on strategy and the management of innovation. His latest research studies strategy and innovation in networks of organizations, examining the strategy, operations, and innovation processes of key organizations, including Microsoft, IBM, Wal-Mart, and Dell, along with many others. He is the author or coauthor of two books, Technology Integration: Making Critical Choices in a Dynamic World??and??The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, and has advised a variety of Fortune 500 firms.

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Revealing insights into successfully making the leap fromstrategy to execution

One Strategy examines the concepts, capabilities,processes, and behaviors that are essential to aligning anorganization around one strategy.

Learn some of the key management tools and processes the Windows7 team put in place to manage strategy and execution. The themes inOne Strategy are backed up through examples of internalblogs by Microsoft Division President Steven Sinofsky and mergedwith insightful context from technology and operations strategyexpert Marco Iansiti, the David Sarnoff Professor of BusinessAdministration at Harvard Business School.

All about developing and executing great, innovative strategies,One Strategy reveals it is possible to build the rightorganizational capabilities and base of understanding, generateinsightful strategies, develop detailed plans, and lead yourcorporate strategies to completion.

One Strategy shares hard-won insights, experiences, andlessons on:

• Aligning a highly complex organization during uncertaintimes

• Developing a framework for strategic integrity driven byplanning, organization, and decision making

• Translating strategic potential into impact

• Building the capability, effectiveness, and trust thatcoaches,empowers, and inspires an organization

• Motivating your organization to strive for strategicintegrity

...each drawing from methods demonstrated in practice. 

Aus dem Klappentext

This book challenges traditional views of strategy and operationalexecution—views that say strategy comes from a small group ofselect people or that an innovative strategy can only emerge from adistinct organizational spinoff. Aligning a complex organizationaround one strategy requires all members of a team toparticipate—learning, sharing, communicating, andcontributing to the team's success. One Strategy provides aunique combination of real-world experience managing a large-scaleorganization with academic research in strategy and innovation todescribe what it takes to align an organization around onestrategy, manage its execution, and reach for "strategicintegrity." One Strategy describes how to drive innovationby connecting the potential of strategic opportunities to theimpact of operational execution.

Microsoft executive Steven Sinofsky joins his twenty years ofmanagement experience at Microsoft with Harvard Business Schoolprofessor Marco Iansiti's twenty years of research on strategy andinnovation to provide you a unique perspective on strategydevelopment, alignment, and execution. Here, Sinofsky shares hisexperiences and point of view through an internal blog site thatdiscusses some of the management processes put to work whiledeveloping Microsoft Windows 7. Through his own words, OneStrategy focuses on the team's mission to develop and maintaina strategic vision through the 4,000 person, multi-year project.Marco Iansiti creates a framework that can be used by businessleaders across industries and job functions, building on hisoriginal research in the development of innovative products.

Learn from the concepts, capabilities, processes, and behaviorsthat aligned around one strategy with the hard-won, first-personinsight found in One Strategy.