This fieldbook companion to Driving Results Through Social Networks provides leaders with a guide to aligning their organization's networks with their strategy to drive innovation and growth. Drawn from the authors' work with over 200 organizations, this fieldbook is a collection of best practices/actions that serve to align the organization's networks with its strategic and operational goals. Using workshops, organizational or process changes, and leveraging of web 2.0 technologies, the workbook enables executives to confront key collaborative issues including Collaboration and Community; Innovation; Team Effectiveness; Talent and Workforce Management; and Managing Organizational Change.
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Rob Cross is an associate professor at the McIntire School of Commerce at the University of Virginia, where he specializes in organizational behavior. Professor Cross directs research into social network analysis for The Network Roundtable, a consortium of 100 organizations. Jean Singer is an organizational consultant specializing in the use of social network principles and techniques to drive performance. Sally Colella works with leaders and teams to create and leverage networks that support learning, results, and satisfaction. Robert J. Thomas is the executive director of Accenture's Institute for High Performance and a professor at the Brandeis University International Business School. Yaarit Silverstone is the managing director responsible for organization effectiveness offerings and capabilities within Accenture's Talent and Organization Performance practice.
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