Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage - Hardcover

Über die Autorin bzw. den Autor

Jeffrey Word is the director of the Center for Business Network Transformation and vice president of Product Strategy for SAP. He is a visiting professor at Instituto de Empresa in Madrid, where he teaches courses in supply chain innovation and technology strategy. He is the coauthor of Essentials of Business Processes and Information Systems and SAP Netweaver for Dummies, both from Wiley.

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Business Network Transformation offers cutting-edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT.

"Operational excellence can no longer be achieved by focusing only on a company's internal resources. Companies today operate with tightly-linked global business networks. This book provides managers with vital insights on how to achieve alignment and process efficiencies across their entire virtual organization of suppliers, customers, complementors, and alliance partners." ?Robert S. Kaplan, Baker Foundation Professor, Harvard Business School and chairman, Professional Practice, The Palladium Group

"This book makes the connection between the wave of new technologies and their ability to create entirely new value throughout a business network. It's about the creation of revenues and profits by working in a wholly different manner with your extended business network. If you have to pick one book to get the whole picture on the new world of?business networks, then get this one and share in the common understanding a remarkable collection of business leaders have brought to the topic." ?Andy Mulholland, Global Chief Technology Officer, Capgemini

Aus dem Klappentext

From the Introduction:

"This book is about the evolving nature of global business and the ways that a company's network of relationships (with suppliers, customers, and other partners) is being reconfigured to derive competitive advantage and increased profitability.

Business network transformation is a true market movement and isn't something that can be ignored. As the pace of business change accelerates and businesses become increasingly connected, business networks provide the new source of competitive advantage for companies. We are now witnessing a global transformation into dynamic and orchestrated business networks in which each entity is focused on its key differentiation while collaborating with others in its network to deliver higher shared customer value, speed of innovation, and cost benefits.

Companies rely on partners not only to take on non-core activities so that resources can be funneled into innovative activities, but also to collaborate with them for new product development and new ways to enter attractive markets. Globalization and deregulation are empowering companies to discover innovation and talent from all corners of the world and to enter emerging high-growth markets that require new partnerships. Companies in the value chain must act as one entity to serve the end customer, who is armed with more information and has more choices than ever before."

Contributors include

• Geoffrey Moore and Philip Lay, TCG Advisors

• Marco Iansiti, Harvard Business School

• Mohan Sawhney, Kellogg School of Management, Northwestern

• Ranjay Gulati, Harvard Business School

• David Kletter, Booz Allen Hamilton

• N. Venkatraman, Boston University

• John Hagel III, John Seely Brown, and Gautam Kasthurirangan, Deloitte

• Randall Russell, Palladium Group

• Henry Chesbrough, University of California at Berkeley

• Jeffrey Dyer, Brigham Young University

• Andrew McAfee, Harvard Business School