Supply Network Strategies - Softcover

Über die Autorin bzw. den Autor

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden.

Håkan Håkansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway.

Göran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.

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Supply Network Strategies

How companies activate relationships with suppliers has a huge impact on them becoming more efficient and innovative. This new edition of Supply Network Strategies has been substantially revised. Although the basic, three-part structure remains the same, the first and third parts have undergone considerable changes. In part one, Challenges, the authors relate to the situation of two specific companies and explore the challenges they face in purchasing functions today; in part two, Analysis, the analysis of purchasing from an industrial network perspective is revised and updated; and part three, Strategies, discusses potential strategies for dealing with these challenges.

Features:

• A thoroughly revised and updated book on purchasing to develop the supply network.
• A wealth of new empirical illustrations and cases in order to relate directly to purchasing in practice.
• Adoption of the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) Group.

Supply Network Strategies has been written for students taking courses in purchasing, business networks, and supply chain management on advanced undergraduate and masters level courses. This new edition will also be of great interest to the thinking professional working in purchasing.

Aus dem Klappentext

Supply Network Strategies

How companies activate relationships with suppliers has a huge impact on them becoming more efficient and innovative. This new edition of Supply Network Strategies has been substantially revised. Although the basic, three-part structure remains the same, the first and third parts have undergone considerable changes. In part one, Challenges, the authors relate to the situation of two specific companies and explore the challenges they face in purchasing functions today; in part two, Analysis, the analysis of purchasing from an industrial network perspective is revised and updated; and part three, Strategies, discusses potential strategies for dealing with these challenges.

Features:

• A thoroughly revised and updated book on purchasing to develop the supply network.
• A wealth of new empirical illustrations and cases in order to relate directly to purchasing in practice.
• Adoption of the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) Group.

Supply Network Strategies has been written for students taking courses in purchasing, business networks, and supply chain management on advanced undergraduate and masters level courses. This new edition will also be of great interest to the thinking professional working in purchasing.