Verwandte Artikel zu Marketing For Dummies
Inhaltsangabe
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. * Explains Internet and search engine marketing to work for you * Helps you identify customers where you least expect them * Offers tips on using online resources to size up competitors * Covers effective product positioning in a crowded marketplace * Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
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Über die Autorin bzw. den Autor
Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
Von der hinteren Coverseite
Learn to:
Communicate more powerfully and clearly
Utilize social media effectively
Launch a winning Web marketingprogram
Gain new customers and retain your current customers
Boost your marketing skillsto drive business results!
Whether you're introducing a new product or jumpstarting your existing marketing plans, it's more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.
Designing a great marketing program learn how to boost your marketing program and write an effective marketing plan
Leveraging your marketing skills find out how to research your customers, competitors, and industry and improve your marketing communications
Advertising for fun and profit get helpful tips on how to make the most of print, outdoor, and radio advertising
Finding powerful alternatives to advertising discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketing
Selling great products to anyone, anytime, and anywhere know how to take stock of your sales skills, reach your customers, and effectively make the sale
Open the book and find:
Ten common marketing mistakes to avoid
Ways to save money in marketing
Tips for boosting Web sales
Advice on how to survive a downturn
Guidance on designing a positioning strategy
Advice on how to harness your marketing imagination
How to research, plan, and budget accordingly
Go to Dummies.com for videos, step-by-step photos, how-to articles, or to shop!
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Marketing For Dummies
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. T07A-03968
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Marketing
Verlag:
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 047050210X
ISBN 13: 9780470502105
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Zustand: Good. 3 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4026941-6
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Marketing
Verlag:
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 047050210X
ISBN 13: 9780470502105
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP97996263
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Marketing for Dummies
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.15. Artikel-Nr. G047050210XI3N00
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Marketing For Dummies
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Softcover. Zustand: Très bon. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-520-355
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