Local Online Advertising FD (For Dummies Series) - Softcover

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

Competition is tough! Get an advantage with online advertisingaimed at local customers

The Internet has changed the way you attract customers to alocal business. Now you need a killer Web site, strong presence onsearch engines, and a vibrant social media campaign along with yourother ads to grab the attention of consumers. This book offers theadvice of advertising professionals who know how the online worldcan provide big help for your business!

• Create a plan — discover where your customers hang outonline, set goals, and identify strategies for success

• The site's the thing — learn how to create acustomer-focused Web site that's search engine–friendly

• Getting them there — understand how to use search enginemarketing, banner ads, and social networks

• Turn clicks into customers — use blogs, online video, andonline coupons to engage visitors on your Web site

• Measure results — find out how to determine ROI, whereyour leads come from, and how to see if your ads are working

Get a $100 advertising credit from Yodle!

Look inside for details on how your company can get $100 inonline advertising from Yodle!

Open the book and find:

• Proven strategies for using search engines to get morecustomers

• How the Web is becoming more local

• Definitions for the lingo of the online advertising world

• Ideas for creating a catchy Web site

• Ways to engage your customers and keep them coming back

• When help is worth paying for

• How to use e-mail without becoming a spammer

• Ten common mistakes and how to avoid them

Learn to:

• Plan and launch an effective local online advertisingcampaign

• Set up a Web site that draws local traffic

• Maximize your presence on top search engines

Inside — find out how to get a $100 advertising creditfrom Yodle!