Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage - Hardcover

Über die Autorin bzw. den Autor

Jeffrey Word is the director of the Center for Business Network Transformation and vice president of Product Strategy for SAP. He is a visiting professor at Instituto de Empresa in Madrid, where he teaches courses in supply chain innovation and technology strategy. He is the coauthor of Essentials of Business Processes and Information Systems and SAP Netweaver for Dummies, both from Wiley.

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In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining competitive advantage through networked business models and tapping into talent from outside their company. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest.

With contributions by the biggest names in business network transformation, this book offers cutting edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT.

The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world's largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line.

All royalties from this book will be donated to the World Food Programme, the United Nations' frontline agency in the fight against global hunger, which reaches an average of 100 million people in 80 countries every year. www.wfp.org

Aus dem Klappentext

From the Introduction:

"This book is about the evolving nature of global business and the ways that a company's network of relationships (with suppliers, customers, and other partners) is being reconfigured to derive competitive advantage and increased profitability.

Business network transformation is a true market movement and isn't something that can be ignored. As the pace of business change accelerates and businesses become increasingly connected, business networks provide the new source of competitive advantage for companies. We are now witnessing a global transformation into dynamic and orchestrated business networks in which each entity is focused on its key differentiation while collaborating with others in its network to deliver higher shared customer value, speed of innovation, and cost benefits.

Companies rely on partners not only to take on non-core activities so that resources can be funneled into innovative activities, but also to collaborate with them for new product development and new ways to enter attractive markets. Globalization and deregulation are empowering companies to discover innovation and talent from all corners of the world and to enter emerging high-growth markets that require new partnerships. Companies in the value chain must act as one entity to serve the end customer, who is armed with more information and has more choices than ever before."

Contributors include

Geoffrey Moore and Philip Lay, TCG Advisors

Marco Iansiti, Harvard Business School

Mohan Sawhney, Kellogg School of Management, Northwestern

Ranjay Gulati, Harvard Business School

David Kletter, Booz Allen Hamilton

N. Venkatraman, Boston University

John Hagel III, John Seely Brown, and Gautam Kasthurirangan, Deloitte

Randall Russell, Palladium Group

Henry Chesbrough, University of California at Berkeley

Jeffrey Dyer, Brigham Young University

Andrew McAfee, Harvard Business School