Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage - Hardcover

Richardson, Adam

 
9780470482193: Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
Hardcover
ISBN 10: 0470482192 ISBN 13: 9780470482193
Verlag: Jossey-Bass, 2010

Inhaltsangabe

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies
 
Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.
* Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences)
* For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers
* Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time
 
Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

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Über die Autorin bzw. den Autor

Adam Richardson is a creative director at frog design, inc., a global innovation and design consultancy, where he has worked with companies such as HP, Intel, Yahoo, Motorola, and Logitech. His background combines experience in product development, interaction design, product strategy, and customer research. Richardson writes regularly on design and business, and speaks at conferences worldwide. In addition to teaching design and user research, he is a guest lecturer at the École Nationale Supérieure de Création Industrielle in Paris and at the IESE University of Navarra in Barcelona. Richardson earned his BFA in Industrial Design from the California College of the Arts, and a multi-disciplinary MA from the University of Chicago.
 
For more information, please visit www.innovationxbook.com.
 
frog design is one of the world's foremost global innovation firms, helping companies create and bring to market meaningful products, services, and experiences. With a team of more than four hundred designers, technologists, strategists, and analysts, the company delivers fully convergent experiences that span multiple technologies, platforms, and media for clients such as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others. Headquartered in San Francisco, frog has offices in Austin, New York, Seattle, Milan, Amsterdam, Munich, and Shanghai.

Von der hinteren Coverseite

The word innovation is one of the most widely used-and misunderstood-terms in business. What used to be a means to create a successful enterprise, improve the lives of customers, and make the world a better place has been distorted to become an end in itself-usually nebulous in definition and almost always immeasurable.
 
Clearly, innovation is broken. But innovation is not the problem. The problem is the problem-and the solution.
 
Innovation X defines a new class of business problems- X-Problems-tough new challenges that thwart conventional planning but present massive innovation opportunities.
 
Written by Adam Richardson, creative director at the award-winning global innovation firm frog design, Innovation X outlines a proven process for translating customer insights into relevant innovations. With a simple but powerful framework, Richardson shows how to use X-Problems to harness customer insights (Immersion); open new advantages (Divergence); integrate systems of products, online experiences, and services (Convergence); and stay nimble in a fast-moving environment (Adaption).
 
Challenging conventional wisdom, Innovation X shows why companies must start crafting solutions before they fully understand the problem, how standard customer-focused approaches hinder innovation leadership, and that "wasteful" innovation provides greater efficiency. Featuring a wealth of case studies from such leading companies as Google, Zipcar, salesforce.com, and Hewlett-Packard, as well as detailed examples from frog design's work, Innovation X offers business leaders and managers the information and tools they need to accomplish truly effective innovation in today's disruptive climate.
 
Grounded in insights about rapidly changing customers, competitors, and technologies, Innovation X is the manual for leaders seeking greater clarity about the emerging challenges facing their businesses, innovation strategies that will work in dynamic markets, and tactical methods they can put to use immediately.

Aus dem Klappentext

Praise for Innovation X
 
"Want your product or service to succeed? Read this book. Through case studies and analyses, Adam Richardson demonstrates that in today's complex world it is necessary to treat products or services as integrated systems of customer experiences, not as isolated offerings. This book is essential reading for anyone involved with products or services, which in the world of business means everyone."
-Don Norman, Nielsen Norman group, and author, Emotional Design
 
"Innovation X offers a smart, powerful framework for companies large and small to create and advance not just an innovation culture but an innovation strategy. It's a high-level book for high-level people-or for everyone bright, creative, and ambitious enough to want to make a huge impact in their organization."
-Daniel H. Pink, author, A Whole New Mind and Drive
 
"Adam Richardson brilliantly hits upon a global, macro trend that is impacting all corporations, large and small-the blurring of lines between historically siloed industries, companies, products, and solutions. Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time."
-Michael Mendenhall, senior vice president and chief marketing officer, HP
 
"Innovation X is a brilliant design and business book. What makes its brilliance particularly intense is Adam Richardson's recognition that grand 'innovation strategies' matter less than simple 'innovation behaviors.' Because he is a tactical practitioner as well as a strategic thinker, Richardson gives the reader graspable tools for transforming innovation cultures and processes."
-Michael Schrage, MIT Sloane School Center for Digital Business, and author, Getting Beyond Ideas
 
"Ever wonder why design firms can predictably deliver the big innovations that corporations often can't? In your hands is the answer, and guess what-there is no magical process! It's a strategic approach to thinking and collaboration which Adam has kindly laid out for you based on years in the trenches at frog design. Read it and you just might do something you'll really be proud of."
-Eric Ryan, cofounder, Method Home

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Verlag
Jossey-Bass
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0470482192
ISBN 13 
9780470482193
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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