Über die Autorin bzw. den Autor

Dwain DeVille is founder and CEO of WaterMark International, Inc., a consultancy focused on helping business leaders and companies achieve peak performance. He is a popular and successful public speaker and serves on several community task forces and boards in Florida.

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What the Biker's Clients Say...

"The insight and guidance I've received from Dwain is invaluable. Within a year of Dwain offering me and my business his navigation skills, my revenue doubled. I would venture to say that my relationship with Dwain is the most significant strategic business relationship I have."
―Gail Mears, Director, Club Z! In-Home Tutoring Services

"Dwain's distilled guidance and methodologies provide artful navigation while teaching how to fish. He simply knows when to shake it up, shut it down, and challenge all levels of thinking, which ignites and inspires...we're a new organization because of it."
―Phil Medina, CEO, KeyCom

"Dwain brings out the best in you and creates an environment that develops forward-thinking tactical plans unique to your industry."
―Brett Fadeley, CEO, eSchool Solutions

"Dwain was able to successfully transition our management structure and helped to shift culture into a more productive, stable, and happy environment??? and our revenues have risen, which has proven invaluable."
―Jim Cross, Managing Partner, Cross, Fernandez & Riley, LLP

"Dwain's presentation was dead-on in terms of illustrating to my students that entrepreneurship is a mind-set―a way of thinking. This is what I had been attempting to teach these students, but it is so much more powerful if they see it and get it themselves. They did see it through Dwain, in his presentation, his demeanor, and the illustrations he used to solidify the points he made in his lecture. I couldn't have asked for more in terms of creating value for my students."
―William Rossi, Clinical Professor of Entrepreneurship, Associate Director,Center for Entrepreneurship and Innovation, University of Florida

"Dwain has been a fantastic business coach! When we started working together over two years ago, he made me set an aggressive five-year revenue goal. Two and a half years later, I beat it!"
―Julie Swatek, CEO, ScrapYourTrip.com

Aus dem Klappentext

What do businesspeople and entrepreneurs have in common with bikers? More than you might think. The freedom of the open road is a concrete extension of the entrepreneurial spirit?the spirit to set your own course and to succeed in your own way on your own terms.

The Biker's Guide to Business offers hard-won business wisdom specially suited for businesspeople who like to go their own way?whether out on the highways or in the corporate boardroom. Executives and white-collar professionals are the fastest growing segment of the biker population. If you're one of them, this is the business book you've been waiting for.

Riding is a great way for a busy, stressed-out executive to relax and have fun. But riding isn't just good for blowing off steam. It can also teach you a lot about success?in business and in life. Based on his own experience on the road and in business, Dwain DeVille presents powerful business lessons that lead to long-term success. He shows you how to apply your passion for riding to your work life; withstand the perils of business's open road; plan your business ride; harness the power of the pack; and find the right balance between work and fun for continued success in business.

Finally?and with equal passion for business and riding?this uncommon business book uses DeVille's proven Navigation Process to help you and your team members develop, hone, and apply the skills necessary to achieve and maintain individual and organizational excellence. If you love the thrill of riding as much as you love the rush of running a business, The Biker's Guide to Business will help you combine your passions to become the ultimate high-performance business machine.

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The Biker's Guide to Business

John Wiley & Sons

Chapter One

If ever there was a gym rat of business, it would be me. I absolutely love working and getting involved in any kind of selling or production. My earliest memories as a kid growing up in the 1960s were of spending my summers hanging around at and eventually working in the cotton gin my dad managed in our hometown of Opelousas, Louisiana. My mother worked (which was not so common in those days) for the largest privately owned department store in town. She managed the ladies' department while also serving as its buyer, a position that filled our evenings with the talk of business and, in particular, management. It was during these discussions about my parents' trials, tribulations, and successes that I first learned of miscommunications, backroom politics, "stupid management decisions," and employees who "didn't get it."

Right or wrong, my mother and father's insight and perspective on business framed the way in which I tend to approach and learn about it. Little did I know at the time how much those nightly lessons would fuel my hunger for business. I became extremely anxious to jump in and play the game myself. So when the time came, instead of following everyone else my age and pushing for that MBA, I decided to strap on the pads and start earning my chops in the business world.

And that's why, one month after graduating high school, I packed everything I owned onto my Honda 350 motorcycle and moved from my hometown to the big city of New Orleans. My first position was as a hand in the oil fields, and a year and a half into that job, I witnessed a scenario that rang a bell in my mind, altering my path and changing my life forever.

On one particular day, our crew was working on a job for one of the major oil companies and, honestly, doing a very poor job of it. So when their representative showed up on the job after his three-martini lunch and began berating my supervisor and everyone else within earshot, I was hit with my first of many epiphanies. As I sat there on that stack of pipe in the 95-degree heat that is New Orleans in the summer and watched this guy totally lose it, I asked myself a fundamental question: How is it that this drunken idiot in his short-sleeved shirt and tie made it into a position of authority? Hell, I can do that-and probably do it better-so why am I wasting my time here?

It wasn't long after witnessing this encounter that I cut my hair, bought a suit at Sears, and ventured out to carve my own path in the business world. I got myself hired by a national small loan company as a collector. I rose quickly through the ranks, became assistant manager, and then waited another six months to make manager, simply because I was not 21 years old yet and the company couldn't bond me until I was old enough.

So right after my 21st birthday, I was promoted to the position of branch manager, and I began to learn firsthand what it was like to run an office and manage a staff. It was a great time in my life; together with my staff, I began to win award after award for productivity, which only served to intensify my ambition and feed my hubris. In fact, I began to grow an ego the size of the Crescent City and quickly became a handful to manage myself. But under the subtle guidance of my district supervisor and mentor, I also began to learn. As with anything, some lessons came easily and naturally, but others were tough. Of all the important lessons he taught me, probably the greatest lesson of all was that knowledge isn't power until you apply it. The key to ultimate success is to apply what you've learned effectively. I quickly realized that I needed to check my oversized ego at the door in order to apply what I had learned through others.

This important lesson stayed with me as through the years I worked with company after company, in management position after management position. (I was, and continue to be, a restless wanderer.) I learned by doing, reading, listening, and watching-all the while, stretching my limits. Combined with my natural biker instincts, this constant need to grow allowed me to absorb all that was around me, while continuing to ask the tough questions that cut through the bullshit and see the real game.

My road eventually led to a career in banking where I really earned my business chops by helping to turn around distressed banks and work through mergers for the better part of 15 years. John, my first boss in that world, was a no-nonsense bank president who wasn't a biker but should have been. He was the major turnaround guy in a company of turnaround guys. Tough as nails, focused, and determined, John personally taught me how to take an organization on the verge of collapse and turn it into a winner. This was no easy feat; we had to transform failing banks while retaining the same group of bankers that ran them into the ditch in the first place. After all, banking is a very conservative industry, and no banker in his or her right mind is going to leave a position in a sound institution to join one on the verge of collapse.

I began my apprenticeship in the mid-1980s under John's supervision. I was recruited to help restore a small bank in Houma, Louisiana, where the principal industry is oil, which was in the tank, so to speak, hitting an all-time low price of $11 a barrel. (The good old days, eh?) Having assumed control one year prior to my joining the institution, the bank was a distant third in a three-bank race and was losing ground quickly.

What made the challenge even more interesting was the state of the economy; there was little to no economic growth from which to turn a bank around. So we became predators, and through John's guidance and leadership, we became the only bank to show solid growth by literally taking business away from the other two.

I watched as John spent much of his time doggedly communicating his vision to everyone in the organization. He set a clear course and made sure that all the employees in the organization knew their roles and, perhaps more importantly, understood how their efforts were contributing to the overall cause. John's communication style was relentlessly straightforward and at times forcefully so. He let nothing slide; even though you might not have always liked his delivery, you always understood the message. That was a critical lesson I took with me going forward: Everything in business is dependent on clear and consistent communication.

And it was with John in mind that I coined my favorite and most often-used saying: "Communication ain't always pretty, but it's always communication."

After that two-year master's level course in turnaround management, I eventually left Louisiana for merger-frenzied Florida. It seemed that every bank was either buying or being bought by another. Hell, in the eight years I remained in the business, the bank name on my business card changed five times without my ever really changing employers.

That job was a blast, though, and I remained in constant turnaround mode-getting office after office out of trouble and having the time of my life. Utilizing all the tricks that John had taught me, I focused on identifying and recruiting great talent, placing these people in the right spots, and then relentlessly communicating our mission and their role in it. Unfortunately,...