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Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up (Microsoft Executive Leadership) - Hardcover

Salkowitz, Rob

 
9780470417805: Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up (Microsoft Executive Leadership)
Hardcover
ISBN 10: 0470417803 ISBN 13: 9780470417805
Verlag: Wiley, 2010

Inhaltsangabe

Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization
 
The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young World Rising takes you on a panoramic tour of the new centers of enterpreneurial innovation on five continents.
* Explore the dynamics driving the emergence of the Young World
* Demonstrate how wired Young World insurgents are reinventing entrepreneurship
* Get an inside look at the most innovative Young World businesses from India, Africa, Latin America and Southeast Asia
* Identify how your organization can capitalize on the rise of the Young World to find new talent, open new markets, identify investment opportunities and more
 
With more than a dozen unique and in-depth case studies, Young World Rising is essential reading for every organization coming to grips with the challenges of globalization and demographic change in the 21st century.

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Über die Autorin bzw. den Autor

ROB SALKOWITZ is a writer and consultant specializing in the social implications of new technology and the next-generation workforce. He has worked with Microsoft and other leaders in global business to help formulate market strategy and articulate business goals. As an entrepreneur, Rob has helped start seven businesses and is a principal in the Seattle-based communications firm MediaPlant, LLC. Rob is author of Generation Blend and coauthor (with Daniel Rasmus) of Listening to the Future, both from Wiley. He lives and works in Seattle, Washington.
www.youngworldrising.com

Von der hinteren Coverseite

Praise for YOUNG WORLD RISING
 
"Salkowitz identifies an exciting new trend in global business and introduces us to a fresh young cast of entrepreneurs whose ideas are literally changing the world. Young World Rising shakes up conventional notions of demographics, globalization, and innovation in a vision that combines hope and challenge. It's a wake-up call for the old guard, a how-to manual for forward-thinking organizations, and a call to arms for the next generation of talent."
--Daniel H. Pink, author of Drive and A Whole New Mind
 
"Great stories of the ways that collaborative approaches are solving old problems and creating new opportunities in the parts of the world that are overdue for some good news."
--Don Tapscott, author of Grown Up Digital and coauthor of Wikinomics
 
"Young World Rising combines insightful analysis and great stories that challenge old stereotypes and inspire new approaches for businesses, governments, international organizations, and NGOs. It makes a powerful case for a twenty-first century model that places entrepreneurship and innovation clearly at the center and will be a valuable guide for both policymakers and business leaders."
--Ambassador Albert Ramdin, Assistant Secretary General, Organization of American States

Aus dem Klappentext

It's the business story of the decade: all around the world, young people wired with unprecedented access to networks and information technologies are poised to transform the global knowledge economy from the bottom up. Armed with new ideas, new ways to engage customers, new solutions to age-old problems, and new organizational models, businesses in youthful emerging markets like India, South Africa, Brazil, the Philippines, Nigeria, Mexico, Indonesia, Colombia, and Vietnam are changing their futures--and ours.
 
Intelligent, timely, and compelling, Young World Rising by Rob Salkowitz--author of Generation Blend and coauthor of Listening to the Future--spells out how your organization can engage with these young entrepreneurs in a variety of ways to create new market opportunities and drive sustainable growth in the wake of the global recession.
 
Young World Rising offers a close-up look at the emergence of a new ethos of entrepreneurship fueled by the spread of network connectivity and the titanic ambitions of a generation of young people more than 4 billion strong. It explores how the Net Generation, global in scope and marinated in digital technology, is blending social and commercial goals, reinventing organizations, and making ingenious use of networks and mobility to build an equitable economy for the twenty-first century.
 
How can your business engage with new partners in new markets? How can you tap into the opportunities of Young World innovation and growth? How can Young World talent bolster the aging workforces of Europe and North America? What are the opportunities for cooperation--and competition--as Young World businesses rise to the fore? Young World Rising challenges today's organizations to keep pace with the global flood of innovation.
 
Rich with research and studies, this book gives voice to the rising entrepreneurs around the world, exploring the similarities and differences in the attitudes of the Net Generation in developed and emerging countries. If you're curious about where the future of work is headed, you need look no further than Young World Rising.

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Verlag
Wiley
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0470417803
ISBN 13 
9780470417805
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar