Web Marketing All-in-One Desk Reference For Dummies - Softcover

Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael

 
9780470413982: Web Marketing All-in-One Desk Reference For Dummies
Softcover
ISBN 10: 0470413980 ISBN 13: 9780470413982
Verlag: John Wiley & Sons, 2009

Inhaltsangabe

Everyone's doing it -- Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
 
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
* Establishing a Web Presence
* Search Engine Optimization
* Web Analytics
* E-Mail Marketing
* Blogging and Podcasting
* Social Media Marketing
* Online Advertising & Pay-Per-Click
* Mobile Web Marketing
 
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It's a one-stop guide to
* Maximizing Internet potential for your business and ranking high in searches
* Tracking how your ads, pages, and products perform
* Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
* Creating a blog or podcast that helps you connect with clients
* Using social media outlets including StumbleUpon, Facebook, and Twitter
* Leveraging mobile technology
* Generating traffic to your site and writing ads that get clicks
 
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

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Über die Autorin bzw. den Autor

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

Von der hinteren Coverseite

Boost your bottom line with your $25 Google AdWords credit - see inside
 
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
 
* Show 'em you're there - Book I shows you step by step how to maximize Internet potential for your business
* Rank high - attract customers by rising to the top of searches; the secrets are in Book II
* How're you doing? - Book III helps you find out by tracking how your ads, pages, and products perform
* It pays to advertise - and Book IV demystifies managing pay-per-click ads, keywords, and budget
* Keep in touch - Book V helps you develop marketing e-mails that customers want to read
* Let's blog - the tips in Book VI teach you to create a blog that helps you connect with clients
* Socialize - use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
* Go mobile - leverage mobile technology with the tips in Book VIII
 
Open the book and find:
 
* Secrets to building Web sites that deliver your message
* How to get your site found by search engines
* Ways to improve your marketing with Web analytics
* Top ways to generate site traffic
* How to write ads that get clicks
* Tips on winning an audience for your blog
* How to deliver valuable mobile content
 
Inside - your Google AdWords gift card worth $25

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Verlag
John Wiley & Sons
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0470413980
ISBN 13 
9780470413982
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
936
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar