Google Blogger For Dummies - Softcover

Über die Autorin bzw. den Autor

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.

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Here's what you need to know to get started with Google Blogger

Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!

• What's a blog, and what's Blogger? ― learn the parts of a blog, what Blogger does, and how to choose goals and blog topics

• Nuts and bolts ― choose a domain name, learn to use the dashboard, pick a template, and configure settings

• Blog effectively ― learn blogosphere etiquette and some secrets for long-term success

• Fun bells and whistles ― dress up your blog with templates (lots of them are free!)

• Does making dollars make sense? ― explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with CafePress

• Spread the word ― promote your blog through search engines and social networking sites

• A family of blogs ― set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging

• Get more Google ― use Picasa®, YouTube, Feedburner, and more

Open the book and find:

• How to choose a blog topic and personalize your blog

• What you should know about moderating comments

• How to maintain your blog with tools like Blog This! and Quick Edit

• Simple search engine optimization techniques

• Tips for tracking your blog traffic

• Where to find cool free templates

• How to make money from your blog

• Ten useful social networking sites

Aus dem Klappentext

Here's what you need to know to get started with Google Blogger

Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!

• What's a blog, and what's Blogger? — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics

• Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings

• Blog effectively — learn blogosphere etiquette and some secrets for long-term success

• Fun bells and whistles — dress up your blog with templates (lots of them are free!)

• Does making dollars make sense? — explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with CafePress

• Spread the word — promote your blog through search engines and social networking sites

• A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging

• Get more Google — use Picasa®, YouTube, Feedburner, and more

Open the book and find:

• How to choose a blog topic and personalize your blog

• What you should know about moderating comments

• How to maintain your blog with tools like Blog This! and Quick Edit

• Simple search engine optimization techniques

• Tips for tracking your blog traffic

• Where to find cool free templates

• How to make money from your blog

• Ten useful social networking sites