Pow! Right Between the Eyes: Profiting from the Power of Surprise - Hardcover

Über die Autorin bzw. den Autor

In industries ranging from hi-tech to show business, Andy Nulman has been making people gasp and leaving them pop-eyed and open-mouthed for over three decades. A surprise marketer before the term even existed, he has parlayed his hands-on expertise and continuous research of the genre into this book. A renowned speaker and corporate showman, Andy is celebrated for his unique outlook on the world―and unique look of his wardrobe―and for marching off the beaten path to the beat of his own drum.
For proof and more information, please visit www.andynulman.com

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Pow! Right Between the Eyes! features the following:

Two surprising forewords by John Cleese

"Buy this book. Or you will die."

Craig Ferguson

"Andy is that rare thing in this world courageous. He has a steel trap, commercial mind . . . nothing short of a business genius."

ONE EYE-POPPING AFTERWORD BY DAVID ALLEN, bestselling author of Getting Things Done

"Who knew that there was a veritable science of Surprise, as well as an art? Kudos to Andy Nulman for demystifying such a universally valuable component of the human experience."

AND DOZENS OF AMAZING IDEAS TO LEAVE YOUR CUSTOMERS TINGLING WITH EUPHORIC SHOCK

In today's information economy, it doesn't matter how many people you reach but how much attention gets paid. And the best way to get attention is with the POW!erful but largely misunderstood force of surprise. Done right, surprise ignites word of mouth and solidifies the bond between customers and your business like nothing else. It doesn't matter what you're selling your product, your service, even yourself this book provides you with an easy-to-use secret weapon to help open eyes, open mouths, and open wallets. Put simply, it's the difference between your customers saying "Holy Jeez!" or "Who Cares?" So, what are you waiting for? You've already picked up the book and read this far . . . you might as well just buy it and get started!

Aus dem Klappentext

Here's a Surprise: statistics show that only the smartest and most dedicated of readers actually take the time to peruse the inside flaps of a book cover. By doing so, your deed speaks volumes of your commitment to doing something different and separating yourself from the rest of the pack. Way to go!

Rest assured that this commitment will not go unrewarded. You're about to learn how to change your business and delight your customers. By following this book's Tao of POW!, you'll discover how to apply the "Lubricant to Yes" to deliver "Euphoric Shock," and how to generate lopsidedly influential POW! moments. You'll realize why "Everyone's a Kid in Disneyland," learn how to "Time-Bomb," see through "Virgin Contact Lenses," understand the reason why there doesn't always need to be a reason . . . and then get to use these tactics to grab attention and earn a special place in the hearts and wallets of your customers.

On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, author Andy Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snacks. And he shows how today's smartest companies are winning big by expanding the boundaries of delightful extremes. Drawing on real-life examples from recognized corporate giants like Oprah, Target, Harvard University, Nintendo Wii, Kraft, and P&G and featuring dollar-bill explosions, rogue wirecutters, sexy thongs, and insanely expensive hamburgers POW! takes you where no other business book has gone before and gives you the tools to take yourself, your projects, and your bottom line further, right now.

So get set for a wild ride. ReadY ...take aim ...and POW!