Economics of Strategy - Hardcover

Über die Autorin bzw. den Autor

David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

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Follow the fundamentals of strategy.

Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.

This book focuses on the economic principles that form the building blocks of strategy and details the tools you ll need to perform comprehensive analysis of a firm s economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:

• Demand, costs, pricing, and game theory
• Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
• The interface between the theory of the firm, organization design, and business strategy
• Incentives vital for understanding integration and organization structure
• The boundaries of the firm
• Positioning and sustaining advantage
• Competition

New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.