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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - Hardcover

Stern, Neil Z.; Ander, Willard N.

 
9780470288580: Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Hardcover
ISBN 10: 0470288582 ISBN 13: 9780470288580
Verlag: Wiley, 2008

Inhaltsangabe

Praise for Greentailing
 
"In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."-- Fred Morganthall, President, Harris Teeter
 
"At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." -- Robert Dotson, CEO and President, T-Mobile USA, Inc.
 
In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies.
 
In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry--from growth of experiential retailing to the selling of services, not just products.
 
For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.

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Über die Autorin bzw. den Autor

Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.
 
Willard N. Ander is Senior Partner at McMillan| Doolittle. He focuses on retail concept development and assessment and is a frequent speaker at retailing seminars and conferences. He has worked with such clients as Saturn, BP Amoco, Lowe's, and Harley- Davidson.

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With the state of the environment a major concern for consumers everywhere, retailers and suppliers are learning to capitalize on the growing demand for organic, sustainable, and socially conscious products and services. Greentailing and Other Revolutions in Retail explains the strategies leading retailers and suppliers are using to connect with eco-conscious consumers and gain a competitive advantage over rivals. In fact, today's greentailers are growing and innovating much faster than traditional retailers and suppliers.
 
Greentailing and Other Revolutions in Retail explains both why greentailing works and how you can implement the same successful tactics in your business. In addition, it details five other major revolutions happening in retail:
* Demographic changes driving new store formats
* Experiential retailing
* New ways to reach consumers
* Selling services, not just products
* Big brands opening retail stores
 
For decades, the retail business has focused almost exclusively on lowering prices in order to gain new customers and increase sales. And it worked. Companies like Wal-Mart and Home Depot dominated their markets by building economies of scale and outsourcing for lower prices. But price is no longer necessarily the decisive factor when consumers make purchasing decisions. If you want to grow your business and reap big profits in the process, Greentailing and Other Revolutions in Retail gives you a blueprint for sustained success.
 
Inside, you'll learn all the vital topics in greentailing: how to think, act, sell, and convey green; how to promote your green initiative to the public; and how to institute company-wide policy changes like green building design, environmentally friendly packaging, or lower energy usage. With case studies from some of the world's most innovative and successful companies, you'll have all the tools you need to design your own green initiative that draws new customers-without resorting to price-cutting.

Aus dem Klappentext

Praise for Greentailing
 
"In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."-- Fred Morganthall, President, Harris Teeter
 
"At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." -- Robert Dotson, CEO and President, T-Mobile USA, Inc.
 
In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies.
 
In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry--from growth of experiential retailing to the selling of services, not just products.
 
For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.

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Verlag
Wiley
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0470288582
ISBN 13 
9780470288580
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar