Search Engine Optimization: An Hour a Day - Softcover

Grappone, Jennifer; Couzin, Gradiva

 
9780470226643: Search Engine Optimization: An Hour a Day
Softcover
ISBN 10: 0470226641 ISBN 13: 9780470226643
Verlag: John Wiley & Sons, 2008

Inhaltsangabe

Put Your Website in the Spotlight
 
A Step-by-Step Guide
 
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
*
 
Cut through the trendy jargon to find the "Eternal Truths" of SEO
*
 
Discover the right keywords using the latest research tools and your own gut check
*
 
Get to know your stats and the free stat-collector, Google Analytics
*
 
Optimize your site for search engines and your site visitors so you can be found, then make the sale
*
 
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
 
You'll also find:
*
 
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
*
 
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
*
 
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
 
Praise for Search Engine Optimization: An Hour a Day
 
"This book offers a systematic, commonsense approach to the art and science of SEO."
--Chris Sherman, SearchEngineWatch.com
 
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites--perhaps even your website."
--P.J. Fusco, ClickZ Magazine columnist
 
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
--Joe Dolson, inter:digital strategies
 
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
--Harvey Ramer, marketing designer and blogger, Design Delineations

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

Von der hinteren Coverseite

Put Your Website in the Spotlight
 
A Step-by-Step Guide
 
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
*
 
Cut through the trendy jargon to find the "Eternal Truths" of SEO
*
 
Discover the right keywords using the latest research tools and your own gut check
*
 
Get to know your stats and the free stat-collector, Google Analytics
*
 
Optimize your site for search engines and your site visitors so you can be found, then make the sale
*
 
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
 
You'll also find:
*
 
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
*
 
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
*
 
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
 
Praise for Search Engine Optimization: An Hour a Day
 
"This book offers a systematic, commonsense approach to the art and science of SEO."
--Chris Sherman, SearchEngineWatch.com
 
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites--perhaps even your website."
--P.J. Fusco, ClickZ Magazine columnist
 
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
--Joe Dolson, inter:digital strategies
 
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
--Harvey Ramer, marketing designer and blogger, Design Delineations

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0470226641
ISBN 13 
9780470226643
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
384
Kontakt zum Hersteller
Wiley VCH Verlag GmbH
info@wiley-vch.de

Boschstraße 12
Weinheim
Baden-Württemberg
69469
Deutschland