Search Engine Optimization: Your visual blueprint to effective Internet marketing - Softcover

Jones, Kristopher B.

 
9780470224489: Search Engine Optimization: Your visual blueprint to effective Internet marketing
Softcover
ISBN 10: 0470224487 ISBN 13: 9780470224489
Verlag: Wiley & Sons, 2008

Inhaltsangabe

Organic search-engine placement, also referred to as search-engine optimization (SEO) is an ever-growing, powerful form and essential component of an effective internet marketing strategy. Most Web sites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing enormous costs. In order to decrease these costs as well as increase online visibility businesses are developing effective SEO strategies. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization: Your visual blueprint to effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, and more.

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Über die Autorin bzw. den Autor

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), and eTail, among others.
As President and CEO of Pepperjam, a full-service internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Among numerous other notable achievements, Pepperjam has been recognized for the past two consecutive years by Inc. Magazine as one of the fastest growing companies in the United States.
Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and in 2006 as one of the “Top 20 Business Leaders” in northeastern Pennsylvania under the age of 40.

Von der hinteren Coverseite

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

  • Analyzing your competition

  • Researching and analyzing keywords

  • Developing your link building skills

  • Setting up blogs and communities

  • Using Google Analytics

  • Networking with Facebook® and MySpace

  • Boosting traffic with Digg and StumbleUpon

  • Setting up pay-per-click campaigns

  • Discovering ways to monetize Web traffic

  • Installing valuable SEO plug-ins

Extra Apply It

  • "Apply It" and "Extra" sidebars highlight useful tips

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

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Verlag
Wiley & Sons
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0470224487
ISBN 13 
9780470224489
Einband
Taschenbuch
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland