Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing - Softcover

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Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), and eTail, among others. As President and CEO of Pepperjam, a full-service internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Among numerous other notable achievements, Pepperjam has been recognized for the past two consecutive years by Inc. Magazine as one of the fastest growing companies in the United States. Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and in 2006 as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40.

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Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Analyzing your competition

• Researching and analyzing keywords

• Developing your link building skills

• Setting up blogs and communities

• Using Google Analytics

• Networking with Facebook® and MySpace

• Boosting traffic with Digg and StumbleUpon

• Setting up pay-per-click campaigns

• Discovering ways to monetize Web traffic

• Installing valuable SEO plug-ins

Extra Apply It

• "Apply It" and "Extra" sidebars highlight useful tips

• High-resolution screen shots demonstrate each task

• Succinct explanations walk you through step by step

• Two-page lessons break big topics into bite-sized modules