Verwandte Artikel zu Hospitality Strategic Management: Concepts and Cases

Hospitality Strategic Management: Concepts and Cases - Hardcover

Enz, Cathy A.

 
9780470083598: Hospitality Strategic Management: Concepts and Cases
Hardcover
ISBN 10: 047008359X ISBN 13: 9780470083598
Verlag: John Wiley & Sons Ltd, 2009

Inhaltsangabe

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

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Über die Autorin bzw. den Autor

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

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Verlag
John Wiley & Sons Ltd
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
047008359X
ISBN 13 
9780470083598
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
676
Kontakt zum Hersteller
Wiley-VCH GmbH
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