Move the World: Persuade Your Audience, Change Minds, and Achieve Your Goals - Hardcover

Über die Autorin bzw. den Autor

Dean M. Brenner is the President and founder of The Latimer Group LLC, an executive coaching and training firm that teaches persuasive speech and effective communication skills to its Fortune 500 clients. In addition, as Chairman of the United States Olympic Sailing Program, he leads an organization that supports the US Sailing Team and the athletes training for the 2008 Olympic and Paralympic Games.

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Praise for Move the World

"Selling something? Persuading someone? Motivating someone? Read Move the World and you will. Every time."
?Jeffrey Fox, author of theNew York Times bestseller How to Become CEO

"With Move the World, executives can shorten the time and cost to market by learning to communicate goals and timetables succinctly to their teams, suppliers, investors, advisors, and customers. Mastering Brenner's framework is truly essential for entrepreneurial success."
?Elizabeth Riley, Adjunct Professor of Entrepreneurship,Babson College

"The Move the World System demystifies the art of persuasion and will give anyone who puts it into use a powerful competitive advantage."
?Bryan Gildenberg, Chief Knowledge Officer,Management Ventures, Inc.

"Persuasion is vital to success. Brenner recognizes this truth, and Move the World gives you a clear, powerful system to move your audience and achieve your goals."
?Jonathan Wolcott, Partner, Holland & Knight LLP

"This book is a must-read and an invaluable companion for those who need to communicate effectively with an audience. Move the World will help you sell, lead, motivate, and persuade."
?Thomas D. Lips, Senior Vice President ata major international investment firm

"Move the World is a great read, and I was able to put the ideas into use immediately. It's the perfect tool for the busy professional who needs to be more persuasive."
?Michael B. Davis, Managing Director ata major international investment bank

Aus dem Klappentext

Move the World

What if there were a perfect, proven formula for effective persuasion? What if there were a simple system you could follow to convince almost anyone of almost anything?

Now there is. In Move the World, communications expert Dean Brenner unlocks the secrets of verbal persuasion through a deceptively simple but extremely powerful system. He introduces a step-by-step process that will dramatically increase your ability to persuade your audience to follow your lead, buy your product, or invest in your idea.

The power of persuasion is one of the most useful and crucial skills for lasting professional and personal success, whether you're a salesperson, teacher, politician, business leader, lawyer, or member of the media. If you can communicate persuasively, you'll add value to any group in any situation. In Move the World, you'll learn how to identify and refine your goals, understand your audience and their beliefs, and craft a plan for persuasion?before you even begin speaking.

Verbal persuasion is difficult. But the Move the World System will help make you more effective, influential, and persuasive in every aspect of your life. Regardless of how well-developed your speaking and presentation skills might be, Move the World will show you how to become a world-class advocate for your company, your products, your ideas, and yourself.