Research Methods for Business - Softcover

Hair, Joseph F.; Money, Arthur H.; Samouel, Phillip; Page, Mike

 
9780470034040: Research Methods for Business
Softcover
ISBN 10: 0470034041 ISBN 13: 9780470034040
Verlag: John Wiley & Sons, 2007

Inhaltsangabe

"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes."
--Xavier Mendoza, Dean, ESADE Business School
 

Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
 

This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
 

Research Methods for Business includes:
 
* Applied examples for qualitative and quantitative approaches
* Practical illustrations of business research techniques
* Comprehensive coverage of ethics in business research
* A new continuing case in all chapters to illustrate application of concepts
* Data analysis boxes illustrating both Excel and SPSS
 

A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Joseph Hair Jr. is Professor of Marketing at Kennesaw State University.
 

Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
 

Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
 

Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.

Von der hinteren Coverseite

"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes."
--Xavier Mendoza, Dean, ESADE Business School
 

Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
 

This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
 

Research Methods for Business includes:
 
* Applied examples for qualitative and quantitative approaches
* Practical illustrations of business research techniques
* Comprehensive coverage of ethics in business research
* A new continuing case in all chapters to illustrate application of concepts
* Data analysis boxes illustrating both Excel and SPSS
 

A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0470034041
ISBN 13 
9780470034040
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
466
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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