Where Value Hides: A New Way to Uncover Profitable Growth For Your Business - Hardcover

Über die Autorin bzw. den Autor

STUART E. JACKSON is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.

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Why do some companies far outperform their peers? Why do some growth strategies produce dramatically better results than others? Are there patterns that can be gleaned from these successes? Stuart Jackson answers these critical questions in Where Value Hides and reveals what makes some companies succeed beyond expectations while others founder despite tremendous opportunity.

Where Value Hides introduces Jackson's concept of "Strategic Market Position" (SMP), which combines principles of customer preference, producer economics, and corporate finance to construct an accurate picture of a company's opportunities. SMP helps business leaders redefine their markets, assess their actual and potential value, and question the assumptions that lead to potentially misguided growth strategies. Where Value Hides shows you how to uncover your company's SMP and explains how it directly impacts company profitability.

Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains how best to collect key data and develop insights to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business suffering from stagnant growth and tap into hidden yet profitable opportunities.

Using his real-life experiences at L.E.K., Jackson shows how SMP makes business success more predictable and transparent. With SMP, you'll have the insight to make larger contributions to your firm's success, whatever your role. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will show how you can draw on SMP to create clarity around essential business issues, make critical decisions with confidence, and successfully manage for growth.

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Why do some companies succeed while others fail? How come some seemingly far-fetched business ideas outperform ideas that look like sure things? Is there a trend or pattern that can determine the fate of a business? Stuart Jackson answers all of these questions in Where Value Hides, and reveals what makes some companies soar while others suffocate.

Where Value Hides introduces Jackson's "Strategic Market Positioning" (SMP) theory, which combines principles of customer preference, producer economics, and corporate finance to reveal an accurate picture of a company's health. SMP helps businesses define their markets, measure the real value of those markets, and correct the bad assumptions that lead to misguided growth strategies. Where Value Hides shows business leaders how to devise their company's SMP and explains how market share directly impacts corporate profitability.

Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains the best way to collect data and insight to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business with stagnant growth or tap into hidden yet profitable markets.

Using real-life examples, Jackson shows how SMP makes business success predictable and transparent. With SMP you'll be able to run a smart business with confidence, based on real and accurate calculations of your market position and its value. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will give you a clear strategy for profitable growth and give you the tools you need to lead your company to success.