For God, Country, and Coca-Cola - Softcover

Pendergrast, Mark

 
9780465054688: For God, Country, and Coca-Cola
Softcover
ISBN 10: 0465054684 ISBN 13: 9780465054688
Verlag: Basic Books, 2000

Inhaltsangabe

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

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Über die Autorin bzw. den Autor

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

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Verlag
Basic Books
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0465054684
ISBN 13 
9780465054688
Einband
Taschenbuch
Anzahl der Seiten
621
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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