A bold proposal to harness capitalism for the sake of environmentalism-a former banker and an environmental writer argue that making money and saving nature go hand in hand
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Mark R. Tercek is president and CEO of the Nature Conservancy. Tercek was previously a managing director and Partner at Goldman Sachs, where he led various business units and later was tapped to build and lead the firm's environmental strategy. He lives in Washington, DC.
Jonathan S. Adams is a science writer and conservation biologist. The author of The Myth of Wild Africa, The Future of the Wild, and co-editor of Precious Heritage, he lives in Rockville, Maryland.
All proceeds from Nature's Fortune benefit The Nature Conservancy.
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