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Fast Company "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."
Reseña del editor
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
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- VerlagBasic Books
- Erscheinungsdatum2011
- ISBN 10 0465024092
- ISBN 13 9780465024094
- EinbandTapa blanda
- Anzahl der Seiten322
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Zustand: USED_VERYGOOD. Very Good condition. 10th anniversary edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. M01W-00447
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The Cluetrain Manifesto (10th Anniversary Edition): 10th Anniversary Edition
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Basic Books (edition Special Edition), 2011
ISBN 10: 0465024092
ISBN 13: 9780465024094
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Paperback. Zustand: USED_VERYGOOD. Special Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0465024092-8-1
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Paperback. Zustand: USED_VERYGOOD. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR006259343
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Paperback. Zustand: USED_VERYGOOD. Cluetrain Manifesto This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780465024094
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00465024092-G
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The cluetrain manifesto: the end of business as usual
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Paperback. Zustand: USED_GOOD. XXI, 298 p. ; 21 cm. Internet,marketing channels,e-commerce,globalisation English 10th anniversary paperback ed. Kazalo. Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. Artikel-Nr. 10106573
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