Product Leadership: Pathways to Profitable Innovation - Hardcover

Cooper, Robert G.

 
9780465014330: Product Leadership: Pathways to Profitable Innovation
Hardcover
ISBN 10: 046501433X ISBN 13: 9780465014330
Verlag: Basic Books, 2005

Inhaltsangabe

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

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Über die Autorin bzw. den Autor

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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Verlag
Basic Books
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
046501433X
ISBN 13 
9780465014330
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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