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Inhaltsangabe
Book by Brown Stephen
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Reseña del editor
Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successful—such as P. T. Barnum, Bill Gates, James Dyson, and Martha Stewart—often use marketing methods that go against the grain, this analysis redefines the word “failure” and advocates the use of nontraditional business and marketing tactics. Each example shows how the marketer in question epitomized a never-say-die mindset and achieved triumph despite their seemingly faulty techniques.
Biografía del autor
Stephen Brown is a professor of marketing research at the University of Ulster. He is the author of numerous marketing books, including The Marketing Code and Wizard!
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- VerlagMarshall Cavendish
- Erscheinungsdatum2007
- ISBN 10 0462099040
- ISBN 13 9780462099040
- EinbandTapa dura
- Anzahl der Seiten224
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Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
ISBN 10: 0462099040
ISBN 13: 9780462099040
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Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
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Cyan Books and Marshall Cavendish 02/01/2008, 2008
ISBN 10: 0462099040
ISBN 13: 9780462099040
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Beispielbild für diese ISBN
Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
Verlag:
Cyan Books And Marshall Cavendish, 2008
ISBN 10: 0462099040
ISBN 13: 9780462099040
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Re-bound by library. Artikel-Nr. 8577910
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Beispielbild für diese ISBN
Fail Better!: Stumbling to Success in Sales & Marketing
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Artikel-Nr. 9847082
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