The New Rules of Work: The Modern Playbook for Navigating Your Career - Hardcover

Cavoulacos, Alexandra; Minshew, Kathryn

 
9780451495679: The New Rules of Work: The Modern Playbook for Navigating Your Career
Hardcover
ISBN 10: 0451495675 ISBN 13: 9780451495679
Verlag: Crown Business, 2017

Inhaltsangabe

The world of work has changed.

People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the norm, and changing careers was even rarer.

Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options—and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all?

Kathryn Minshew and Alexandra Cavoulacos, founders of the popular career website TheMuse.com, offer the definitive guide to the modern workplace. Through quick exercises and structured tips, you will learn:
 
· The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method.

· The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer.

· The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead.  

 Whether you are starting out in your career, looking to advance, navigating a mid-career shift, or anywhere in between, this is the book you need to thrive in the New World of Work.

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Über die Autorin bzw. den Autor

ALEXANDRA CAVOULACOS is the Founder & COO of The Muse.com, where she leads the Product and Operations teams, creating and launching new features weekly. Alex has spoken on WNYC and at SxSW and was named one of INC's 15 Women to Watch in Tech and Forbes 30 under 30. Prior to founding The Muse, Alex was a management consultant at McKinsey & Company's New York office. She graduated from Yale University and is an alumna of Y Combinator in Silicon Valley.

KATHRYN MINSHEW is the CEO & Founder of TheMuse.com, a career platform and community helping 50+ million Millennials find inspiring careers at innovative companies. Kathryn has spoken at MIT and Harvard, has appeared on The TODAY Show and CNN, and contributes on career and entrepreneurship to the Wall Street Journal and the Harvard Business Review. She was previously named to INC's 35 Under 35 and Forbes' 30 Under 30 for two years in a row.

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Part One

What Do I Actually Want?

Chapter One

Reflect: Understanding Yourself

The old rule: You graduated from high school, got into college, and chose a major that led to a specific career path. If, for example, you were an English major in college, you would go into book or magazine publishing, journalism, or teaching, or apply to law school. If you were an econ major, you more than likely planned on a job in finance. End of story.

The new rule: Your education taught you skills and gave you experiences that brought you to where you are today—but now your past is a platform to spring forward from, not a ball and chain. Plus, your career path can be plotted from not only your education, but also your strengths, innate talents, personal interests, and core values. Maybe you’ll use the communication skills you picked up as an English major, your attention to detail, and your love for creativity and design to land a job in event planning. Or social media and community management. Or as a museum curator. The choice is yours.

The Keys to Your Kingdom

In the old world of work, the decisions you made at age seventeen or eighteen years old—like choosing a college and a major—dictated not only your first job but likely your entire career path (just think about how crazy that is!). Moreover, the trajectory of that path was assumed to be linear: that as time passed, you would naturally get promoted, sometimes move between companies, and eventually reach a high position from which you would someday retire. You probably followed that path blindly; since it so clearly dictated your direction, you didn’t need to stop and think about what you wanted. As a result, there were few opportunities to change or adjust course based on your unique values, skills, and aspirations. Like in kindergarten, you were assigned a seat, and you were required to sit there for the rest of the year.

It seems pretty clear that that concept of a predetermined career path has outlived its relevance. Some years ago, it was briefly challenged by an overly expansive (and somewhat ungrounded) “follow your star” approach, where people were advised to “live their dreams and the money will follow.” There was a sense that instead of a rigid, cookie-cutter plan, you didn’t need any plan; that over time, as you moved from job to job, you would gain more and more self-knowledge, culminating in steady promotions and raises, and one day, the holy grail: comfortable retirement.

If only that always worked out.

The New Rules ask us to answer alternate questions that stem from a radically different point of view. Instead of assuming the path is preordained or that it will appear miraculously by simply wanting it to do so, we need to understand—and accept—that we are in charge of our own path. No major, no degree, no parental connections, no industry, company, or proverbial north star is going to determine or decide where we are going. It’s up to us to choose the destination that is right for us and then design the path that will make it happen. Unlike in kindergarten, if we don’t like the seat we’ve been assigned, we can get up and move to another. In fact, we can even pick up and switch to a new classroom or school altogether. We’re in charge of ourselves.

And this is great: What freedom! What possibility! What self-empowerment! But we also know that with all of this potential for great success and happiness comes something else: What terror! What pressure! What stress! What if we make a mistake? A wrong move, a poor choice, a stupid decision? We’ll be destined to wallow in a career we hate forever, right?

Wrong. Because here’s another great thing about the New Rules: we live in a culture where the world of work will continue to change rapidly. That’s why we think of career planning as a series of two-to-five-year steps, to make thoughtfully and one at a time. So you are here now, trying to figure out your path for just the next two to five years. Not for the rest of your life. Sure, if you have long-term plans, we will help you tailor your Now Plan to your Big Plan, but in general, the advice in this book is going to be focused on that two-to-five-year horizon; on getting you ready to make the most of what you are doing today and for the next few years. The best part is, you can return to it again and again—the practices and thought exercises we’re doing here will serve you not only now, but next time you’re ready for another step, shift, or reinvention in your career.

Who Are You Now?

Of course, it’s hard to shake off the urge to try to determine your life as soon as you graduate from college. We get it, because we’ve been there. Take Kathryn, for example. After majoring in international relations and French, she always dreamed that she would end up in foreign service or become a diplomat. Her interest in travel, her love of languages, and her natural inclination to jump in and solve problems seemed to fit exactly with the career she had imagined for herself. Yet a few weeks into what had seemed like a dream position working at the US embassy in Cyprus, Kathryn felt that interest wane. The problems her team was tackling were important, but solutions moved the needle by inches and progress could sometimes take years, requiring unbelievable patience. When colleagues noticed her penchant for offering to roll up her sleeves and get to work right away, they would laugh and suggest she consider a different field where she could make an impact more quickly. Kathryn’s expectations ran smack into the realities of working in the foreign service, and she suddenly realized it might not be such a solid long-term fit after all.

It was as if a tether to her mental image of career satisfaction had been severed and she was totally adrift. “It was incredibly frustrating,” she remembers. “I thought I had it all figured out, and suddenly I realized that I didn’t know what I was doing for the next year, let alone for the rest of my life. I’d invested so much in a career path I was about to walk away from. It’s funny to look back and remember how much I was worried I’d ‘wasted’ that time. But now I realize that those years were anything but. They were useful—time to test myself—and I’m not sure I’d be where I am today without them.”

Alex had a similar experience. Growing up in France, a country where your high school choices still guide much of your career opportunity, she was forced to pick a direction at the age of fifteen. Between the sciences, literature, and economics, she picked the sciences. She was good at them, and they were valued highly in the French education system. Two years later, she again had to choose, this time between math, physics, and biology for her senior-year specialization. Alex chose biology and started learning about genetics by mating strains of fruit flies. She applied to college in the United States and moved across the Atlantic to start her studies, where she declared a major of molecular, cellular, and developmental biology (a fancy term for genetics). But after many long hours spent toiling in the lab her freshman year, Alex realized that as much as she loved learning about genetics, she didn’t enjoy the day-to-day lab work that would be a big part of her job if she continued down this road. Genetics was an interest, yes, but not the right career for her. Facing this fact was hard, but it was also a pivotal moment that forced Alex to question her assumptions and embark on a journey of exploration and learning that brought her to the consulting company where she met Kathryn. Without these two diverging paths and the twists and turns we took,...

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Verlag
Crown Business
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0451495675
ISBN 13 
9780451495679
Einband
Gebundene Ausgabe
Anzahl der Seiten
336
Kontakt zum Hersteller
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Verantwortliche Person
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