You, Inc.: The Art of Selling Yourself (Warner Business) - Softcover

Beckwith, Harry; Clifford, Christine K.

 
9780446695817: You, Inc.: The Art of Selling Yourself (Warner Business)
Softcover
ISBN 10: 0446695815 ISBN 13: 9780446695817
Verlag: Balance, 2011

Inhaltsangabe

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

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Über die Autorin bzw. den Autor

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

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Verlag
Balance
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0446695815
ISBN 13 
9780446695817
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Grand Central Publishing
https://www.hachettebookgroup.com/imprint/grand-central-publishing/

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New York
New York
10019
USA
Verantwortliche Person
Buchbär
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Osnabrück
49084
Deutschland

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Hardcover