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Nice Girls Don't Get Rich

Warner Business

Chapter One

Here's your first coaching tip: Don't begin reading this book until you've learned how to use it to your advantage. You'll only end up thinking everything applies to you in equal proportions when in fact you're probably doing better than you think. You know how we women can be-more critical of ourselves than necessary and reluctant to take credit where it's due. When I coach women, I often tell them that changing behavior is much easier if they can understand where it comes from and what purpose it serves. All behavior serves a purpose-take a few minutes now to understand what purpose yours serves.

>From the outset I want you to know and, even more important, believe that the mistakes impeding you from reaching your career goals or potential don't happen because you're stupid or incompetent (although others might want to make you think so). You are simply acting in ways consistent with your socialization. Beyond girlhood, no one ever tells us that acting differently is an option-and so we don't. Whether it's because we are discouraged from doing so or because we are unaware of the alternatives, we often fail to develop a repertoire of woman-appropriate behaviors.

As an executive coach to both men and women in organizations of all sizes around the world, I've had the opportunity to gain insight into why some people move forward fluidly in their careers while others stagnate, never fully reaching their potential.

Although there are plenty of mistakes made by both men and women that hold them back, there are a unique set of mistakes made predominantly by women. Whether I'm working in Jakarta, Oslo, Prague, Frankfurt, Wellington, or Detroit, I'm amazed to watch women across cultures make the same mistakes at work. They may be more exaggerated in Hong Kong than in Houston, but they're variations on the same theme. And I know they're mistakes because once women address them and begin to act differently, their career paths take wonderful turns they never thought possible.

So why do women stay in the place of girlhood long after it's productive for them? One reason is because we've been taught that acting like a girl-even when we're grown up-isn't such a bad thing. Girls get taken care of in ways boys don't. Girls aren't expected to fend for or take care of themselves-others do that for them. Sugar and spice and everything nice-that's what little girls are made of. Who doesn't want to be everything nice?

The virtues of girls are extolled in songs. "I Enjoy Being a Girl." "Thank Heaven for Little Girls." "My Girl." "The Girl from Ipanema." Who wouldn't want to be a girl? People like girls. Men want to protect you. Cuddly or sweet, tall or tan, girls don't ask for much. They're nice to be around and they're nice to have around-sort of like pets.

Being a girl is certainly easier than being a woman. Girls don't have to take responsibility for their destiny. Their choices are limited by a narrowly defined scope of expectations. And here's another reason why we continue to exhibit the behaviors learned in childhood even when at some level we know they're holding us back: We can't see beyond the boundaries that have traditionally circumscribed the parameters of our influence. It's dangerous to go out of bounds. When you do, you get accused of trying to act like a man or being "bitchy." All in all, it's easier to behave in socially acceptable ways.

There's only one problem. When we live a life circumscribed by the expectations of others, we live a limited life. What does it really mean to live our lives as girls rather than women? It means we choose behaviors consistent with those that are expected of us rather than those that move us toward fulfillment and self-actualization. Rather than live consciously, we live reactively. Although we mature physically, we never really mature emotionally. And while this may allow us momentary relief from real-world dilemmas, it never allows us to be fully in control of our destiny.

As I said in the introduction, observing, coaching, and facilitating workshops for professional women have enabled me to learn firsthand how acting like a girl gets in the way of achieving your career potential. Missed opportunities for career-furthering assignments or promotions arise from being reluctant to showcase your capabilities, feeling hesitant to speak in meetings, and working so hard that you forget to build the relationships necessary for long-term success. These behaviors are only magnified in workshops at which men and women are the participants. My work in corporations allows me to facilitate both workshops for only women and leadership development programs for mixed groups within the same company. Even women whom I've seen act assertively in a group of other women become more passive, compliant, and reticent to speak in a mixed group.

The Case of Susan

Let me give you an example of a woman with whom I worked who wondered why she wasn't reaching her full potential. Susan was a procurement manager for a Fortune 100 oil company. She'd been with this firm for more than twelve years when she expressed frustration over not moving as far or as fast as male colleagues who'd commenced employment at the same time she did. Although Susan thought there might be gender bias at play, she never considered how she contributed to her own career plateauing. Before Susan and I met one-on-one in a coaching session, I had the opportunity to observe her in meetings with her peers.

At the first meeting I noticed this attractive woman with long blond hair, diminutive figure, and deep blue eyes. Being from Texas, she spoke with a delicate Southern accent and had an alluring way of cocking her head and smiling as she listened to others. She was a pleasure to have in the room, but she reminded me of a cheerleader-attractive, vivacious, warm, and supportive.

As others spoke, she nodded her head and smiled. When she did speak, she used equivocating phrases like "Perhaps we should consider ..."; "Maybe it's because ..."; and "What if we ..." Because of these behaviors no one would ever accuse Susan of being offensive, but neither would they consider her executive material.

After several more meetings at which I observed her behavior vis-`-vis her peers, Susan and I met privately to explore her career aspirations. Based on her looks, demeanor, and what I had heard her say in meetings, I assumed she was perhaps thirty to thirty-five years old. I was floored when she told me she was forty-seven, with nearly twenty years' experience in the area of procurement. I had no clue she had that kind of history and experience-and if I didn't, no one else did either. Without realizing it, Susan was acting in ways consistent with her socialization. She had received so much positive reinforcement for these behaviors that she'd come to believe they were the only ways she could act and still be successful.

Susan bought into the stereotype of bein' a girl.

Truth be told, the behaviors she exhibited in meetings did contribute to her early career success. The problem was that they would not contribute to reaching future goals and aspirations. Her management, peers, and direct reports acknowledged she was a delight to work with, but they didn't seriously consider her for more senior positions or high-visibility projects. Susan acted like a girl and, accordingly, was treated like one. Although she knew she had to do some things differently if she were to have...