What Your Doctor May Not Tell You About(TM) Colorectal Cancer: New Tests, New Treatments, New Hope (What Your Doctor May Not Tell You About...(Paperback))

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9780446694124: What Your Doctor May Not Tell You About(TM) Colorectal Cancer: New Tests, New Treatments, New Hope (What Your Doctor May Not Tell You About...(Paperback))

- What Your Doctor May Not Tell You About Colorectal Cancer was published in Warner hardcover (0-446-53188-X) in 3/04. The book features a foreword by Katie Couric.
- Dr. Pochapin made an appearance on the Today show in conjunction with the hardcover publication of this book. Previously, he had been chosen by Katie Couric to be the Medical Director of the Jay Monahan Center for Gastrointestinal Health, named in honor of Ms. Couric's late husband.
- The author is an associate professor of clinical medicine at the Weill Medical College of Cornell University and Chief of Gastrointestinal Endoscopy at New York Presbyterian Hospital's Weill Cornell Medical Center.
- There are approximately 100,000 new colorectal cancer cases diagnosed annually, making it the second leading cause of cancer-related deaths in the United States. March is also Colorectal Cancer Month, so the publication of this book will benefit from heightened media awareness.

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About the Author:

Dr. Mark Bennett Pochapin obtained his MD from Cornell University Medical College and is a member of the Alpha Omega Alpha medical honor society. He is Associate Chairman of Clinical Affairs and Assistant Professor of Medicine at Weill Medical College of Cornell University and is also the director of the Jay Monahan Center for Gastro-Intestinal Health

From Publishers Weekly:

When NBC’s Katie Couric put colon cancer awareness on the map by having a colonoscopy done on the Today show, Pochapin was her family specialist. The gastroenterologist cared for Couric’s late husband and is now Medical Director of the Jay Monahan Center for Gastrointestinal Health, which is dedicated to her husband’s memory. In this practical, conversational volume, the doctor contends that, when found early, colorectal cancer can be cured 90 percent of the time. He gives a comprehensive overview of the disease, detailing its causes and risk factors as well as the foods and life-style changes that can help prevent it. For those already diagnosed, Pochapin also provides an easy-to-follow guide to surgery and treatment options, clinical trials and recent advances in research. (Handy explanatory charts throughout the book help readers to digest all this information.) Above all, however, Pochapin champions colonoscopy screenings. "Please don’t let your apprehension, anxiety or embarrassment rule your common sense," he pleads; colonoscopy screenings are the best weapon against America’s second deadliest cancer. Unlike a mammogram or PAP smear, the test can both discover and remove cancer-causing polyps before they become problematic—yet most patients undergo the test too late to take advantage of its extraordinary effectiveness. An estimated 150,000 Americans will be diagnosed with colorectal cancer this year alone, and 57,000 of them will die from it. This clear, compassionate book is an invaluable all-in-one resource for those who want to prevent, or are currently confronting, the disease.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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