Start Small, Finish Big: 15 Key Lessons to Start - and Run - Your own Successful Business - Softcover

Críticas

A humorous, down-to-earth guide to success... [DeLuca] believes that anyone can become a Bill Gates, Lillian Vernon, or Henry Lay. (LIBRARY JOURNAL)

DeLuca shares amazing stories of entrepreneurs who started with (practically) nothing...But more than that, he convinces you that you can do it too! (Peter Shea, Chairman/CEO, ENTREPRENEUR MAGAZINE)

Inspiration and motivation backed by the useful, practical insight of a winner...the ultimate primer. (Roger Enrico, Chairman and CEO, PepsiCo, Inc.)

Reseña del editor

At age seventeen Fred DeLuca borrowed $1000 from a friend- and started SUBWAY. Today, with more than 14 000 stores in more than seventy countries and annual sales exceeding $3 billion, Fred DeLuca's SUBWAY is a success story with a message...Start Small, Finish Big.

In this trailblazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledging start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals:

*Where winners get their ideas... and where to look for yours *The two ways-the only two ways-to increase profitability *The importance of constantly improving a business *The one thing you must never let happen to you *The essential lesson of being persistent *Why you should jump in now and fine-tune later... and more proved, in-the-trenches guidelines- lessons that you can put to work today!