Handbook of Media Economics, vol 1A (Handbooks in Economics) - Hardcover

Über die Autorinnen und Autoren

Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.

Joel Waldfogel is Frederick R. Kappell Chair in Applied Economics. Previously the Ehrenkranz Family Professor of Business and Public Policy at the Wharton School, University of Pennsylvania, he has conducted empirical studies of price advertising, media markets, and issues related to digital products.

A Professor at the Institute for International Economic Studies, David Stromberg is also a Research Affiliate in the Public Policy Program at the Center for Economic and Policy Research in Washington, DC. He has published on the influence exerted by media on public policy.

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What theories, institutions, and empirics set media industries apart from others?

Recent academic research has succeeded in defining media economics as a unique field that has its own theories, evidence, and policies. Understanding the media is of high importance for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. This volume spans the large scope of media economics while simultaneously offering in-depth analysis of particular topics. The economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies receive authoritative treatment. For those who want to start research in media economics, it is a powerful introduction.