Innovation and Entrepreneurship: Practice and Principles - Softcover

Innovation and entrepreneurship : practice and principles

First Edition. Fine copy in the original color-printed, stiff-card wrappers. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; xi, 258 p. ; 24 cm. Notes; Includes bibliographical references (p. 248-249) and index. Contents; Part 1 The practice of innovation: Systematic entrepreneurship; purposeful innovation and the seven sources for innovative opportunity; source - the unexpected; source - incongruities; source - process need; source - industry and market structures; source - demographics; source - changes in perception; source - new knowledge; the bright idea; principles of innovation. Part 2 The practice of entrepreneurship: entrepreneurial management; the entrepreneurial business; entrepreneurship in the service institution; the new venture. Part 3 Entrepreneurial strategies: 'fustest with the mostest; 'hit them where they ain't; ecological niches; changing values and characteristics. Conclusion - the entrepreneurial society. Summary; Deals with the what, when and why of innovation and entrepreneurialship, with policies and decisions, opportunities and risks, structures and strategies, staffing, compensation and rewards. Subjects; Entrepreneurship. Small business - United States. New business enterprises - United States. Entrepreneur. Management. Enterpreneurship. Innovation. Business & Economics / Entrepreneurship. Genre; Bibliography. 1 Kg. Artikel-Nr. 234771

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