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This text argues for a new business strategy centred on corporate purpose and culture, and not on the industrial machine. Using examples, it explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. The authors are concerned above all with revitalizing corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.
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This text argues for a new business strategy centred on corporate purpose and culture, and not on the industrial machine. Using examples, it explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. The authors are concerned above all with revitalizing corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.
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The Individualized Corporation: A Fundamentally New Approach to Management
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