Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing. - Softcover

Guide, Gilbert; Gilbert, Jill

 
9780425194096: Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing.
Softcover
ISBN 10: 0425194094 ISBN 13: 9780425194096
Verlag: Penguin Publishing Group, 2004

Inhaltsangabe

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

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Über die Autorin bzw. den Autor

Jill Gilbert

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0425194094
ISBN 13 
9780425194096
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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