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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICE
'The book takes the reader on an impressive, comprehensive journey through political, economic, and cultural contexts of the global practice of public relations--continent by continent ... From a variety of perspectives, this anthology is a "must read" for anyone interested in conducting a serious career in PR education.'
- Richard T. Cole, Journalism and Mass Communication Educator
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
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EUR 13,94
Von Vereinigtes Königreich nach USA
Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2100grams, ISBN:9780415995139. Artikel-Nr. 9944946
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