Promoting Nonprofit Organizations: A Reputation Management Approach - Softcover

Kinzey, Ruth Ellen

 
9780415899277: Promoting Nonprofit Organizations: A Reputation Management Approach

Inhaltsangabe

Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit's reputation. Offering a highly practical approach, this is a great resource for students in public relations and nonprofit management courses, and for professionals seeking to enhance the success of their nonprofit organization.

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Über die Autorin bzw. den Autor

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

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9780415899260: Promoting Nonprofit Organizations: A Reputation Management Approach

Vorgestellte Ausgabe

ISBN 10:  0415899265 ISBN 13:  9780415899260
Verlag: Routledge, 2013
Hardcover