This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. This book will serve as a reference in curricula associated with video game development for years to come.
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Peter Zackariasson is an associate professor in marketing at the University of Gothenburg, Sweden.
Timothy Wilson is Adjunct Professor of Marketing and Management at Umeå University, Sweden.
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