Case Studies in Crisis Communication: International Perspectives on Hits and Misses - Softcover

 
9780415889902: Case Studies in Crisis Communication: International Perspectives on Hits and Misses
Softcover
ISBN 10: 0415889901 ISBN 13: 9780415889902
Verlag: Routledge, 2012

Inhaltsangabe

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

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Über die Autorin bzw. den Autor

Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate program at TCU, she developed and taught the first course in crisis communication in 2003 at the Reynolds School of Journalism, University of Nevada, Reno, where she was also director of the public relations program.

Cornelius B. Pratt, is a contributing editor of Public Relations Quarterly and a Professor at Temple University School of Communications and Theater, USA. Before joining the Temple faculty in 2006, he served for nearly six years in the U.S. Department of Agriculture, in Washington, DC, and for 11 years on the faculty on the faculty at Michigan State University, the last eight years as full professor.

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Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0415889901
ISBN 13 
9780415889902
Einband
Taschenbuch
Anzahl der Seiten
584
Herausgeber
George Amiso M.
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780415889896: Case Studies in Crisis Communication: International Perspectives on Hits and Misses

Vorgestellte Ausgabe

ISBN 10:  0415889898 ISBN 13:  9780415889896
Verlag: Routledge, 2012
Hardcover